First Impressions

The First Impressions program was developed to help communities learn about existing strengths and shortcomings through the eyes of first-time visitors.

If you were visiting your community for the first time, what would you think? All communities have difficulties viewing their surroundings as others (customers, visitors, potential residents, and businesses) see them. Our views are skewed by over-familiarization, lack of differing perspectives and expectations, and reluctance to be completely honest with our neighbors when dealing with difficult issues, such as the appearance of buildings, customer service, and maintenance of public facilities.

The First Impression program offers an effective and fun way to determine how visitors perceive communities and provides a structured opportunity to learn about the strengths and weaknesses of your community. The First Impressions program provides that unbiased and unique perspective with results that can serve as the basis for community action.

• Timeframe to complete project: 2-4 months; Less than a year

• Cost range: Cost varies

• Keywords: Community & Cultural Assessments, Planning, Beginner, Public Spaces, Buildings, Landscape Amenities, Downtown Vision, Community

• This project was created by University of Wisconsin Extension. Click on the link below to access the resource.